The ALROSA Group, one of the world’s leaders in the production of diamonds, sold $365 million worth of rough and polished diamonds in July 2017 alone. Their sales of rough diamond totaled about $354.4 million, while sales of polished diamonds totaled about $10.6 million.

Between January and July of 2017, ALROSA’s sales of rough and polished diamonds reached an astounding $2.497 billion. Sales of rough diamonds totaled about 2.442 billion, while sales of polished diamonds totaled about 54.9 million.

In that time, ALROSA decided to adjust their stock by cutting down on polished and finished diamonds as the diamond market began trending toward rough diamonds of a predominantly smaller size than their usual stock of larger, polished diamonds.

The difference between rough and polished diamonds is that rough diamonds are diamonds that have not been processed and cut – they remain in their natural state – whereas polished diamonds are processed and cut, allowing light to be refracted in and through the diamond.

Salesforce consistently observes the market fluctuations and trends of rough and polished diamonds in order to ensure that their customers have a wide range of modern and current choices when diamond shopping and that the proper customer segments can be targeted.